The Lytics release hotly anticipated music video for Glow


Today, rising rap stars The Lytics unveil the debut music video “Glow” from their forthcoming album Float On. Over the last few years we’ve witnessed the eclectic five member group’s steady ascent, moving from being critically-acclaimed local hip hop legends, to teaming up with Converse to help launch the brand’s first waterproof Chuck Taylor sneaker featuring their track “Legendary” that was produced in Brooklyn with mentorship support from The Beastie Boys Mike D. Directed by Avery Stedman, the video showcases an intoxicating and aesthetically pleasing neon dreamscape in unified colors where the world starts to “feel”. “The song is about those moments that remind you, you matter” says group member Alex “B Flat” Sannie. “Everyone expresses that feeling differently, but the feeling is nevertheless the same.”